Integrated Marketing Approach
An integrated marketing approach provides a common voice across all College interests. The task is to define North Central’s brand identity and get everyone speaking a common language. This requires total College engagement with a commitment to adopt and use College messaging at market touch points.
The College’s integrated marketing efforts are designed to incorporate three elements:
The promotion and integration of North Central’s guiding principles
The creation of marketing plans that support North Central’s strategic goals
The utilization of North Central’s brand