PUBLIC RELATIONS STRATEGY
The College’s strategy is to continually communicate North Central’s education quality and its contributions to the local community.
WEB COMMUNICATION STRATEGY
The College website serves as the primary source for information. Most advertising and communications efforts, even in print form, are designed to generate interest and direct traffic to the College website where up-to-date and additional information is found.
SOCIAL MEDIA STRATEGY
The College uses the most relevant social media tools, including Facebook, Twitter, YouTube, Instagram, Snapchat Pinterest and Flickr to communicate with a broad range of audiences. The social media sites are updated, maintained and monitored by the CCD. They consistently screen, continually interact and quickly respond to the audience.
All departments are expected to utilize the Social Media Guidelines for best practices to guide their efforts and adhere to North Central expectations.
The College employs the use of digital marketing for improved message targeting, real-time audience interaction and trackable analytics. Mobile, Social, Geo-fencing, Re-targeting, OTT Connected TV, Facebook Live video streaming and YouTube videos are some examples of digital advertising methods employed in various College campaigns.