It's what matters!
North Central's marketing focuses on the core message that North Central Michigan College "matters" to each of its diverse stakeholder groups. Our tagline is, It's what matters.
The word "matters" is used as a pivot word: it remains the same throughout multiple applications of what comes before and after. For example:
The following list of words depicts some of its many varied applications:
WHAT MATTERS TO YOU? MATTERS. . .
COMMITMENT KNOWLEDGE In your LIFE
INVOLVEMENT DEGREE In your CAREER
DEDICATION INNOVATION For your COMMUNITY
STUDENT SUCCESS PREPARATION In your JOB
COMMUNITY CORPORATE EDUCATION In your EDUCATION
GROWTH PHYSICAL FITNESS In your FAMILY
HANDS-ON LEARNING SKILLED WORKFORCE In your HOME
NORTH CENTRAL. QUALITY For your FUTURE
VALUE HIGHER EDUCATION
PERSONAL DISCOVERY CHOICES
Initial iterations of this campaign focus on something that “matters” from the viewpoint of a stakeholder group or an individual. Future iterations will expand to include focus on the "It's" from the viewpoint of a stakeholder group or an individual.
The slogan “It’s what matters!” was added to the North Central logo, and is used in both internal and external communication.