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Marketing & Public Relations

Marketing

 

It's what matters!

NCMC LogoNorth Central's marketing focuses on the core message that North Central Michigan College "matters" to each of its diverse stakeholder groups. Our tagline is, It's what matters.

 

The word "matters" is used as a pivot word: it remains the same throughout multiple applications of what comes before and after. For example:

Graphic of the what matters branding concept

The following list of words depicts some of its many varied applications:

 WHAT MATTERS TO YOU?         MATTERS. . .                    

GROWTH                                        In your LIFE

OPPORTUNITIES                           In your CAREER

CHOICES                                         For your COMMUNITY

KNOWLEDGE                                  In your JOB

VALUE                                              In your EDUCATION

INVOLVEMENT                               In your FAMILY

DEDICATION                                   In your HOME

NORTH CENTRAL                          For your FUTURE

 

Initial iterations of this campaign focus on something that “matters” from the viewpoint of a stakeholder group or an individual. Future iterations will expand to include focus on the "It's" from the viewpoint of a stakeholder group or an individual.

The slogan “It’s what matters!” was added to the North Central logo, and is used in both internal and external communication.