Marketing and Advertising Programs at North Central Michigan College
Prepare for a successful career in the dynamic, fast-paced world of marketing with
programs that emphasize practical skills and hands-on education in the classroom and
in the field. Study market research, consumer behavior, product development, branding,
and advertising to prepare for diverse career opportunities across a range of industries.
Marketing — Associate of Applied Science:
With a focus on practical, career-specific skills in retailing and selling, communication,
advertising, and business management, the AAS in Marketing is designed to prepare
graduates for immediate entry into the workforce.
Advertising Assistant — Certificate:
The Advertising Assistant program prepares graduates for entry-level positions with focused education and practical skills in advertising campaign coordination, media planning, copywriting, and administrative tasks.
Marketing Assistant — Certificate:
The Marketing Assistant Certificate program provides specialized training in key areas relevant to entry-level marketing assistant roles, including practical skills in market research, digital marketing, communication, and administrative tasks.
Questions? I can help!
Michele Andrews, M.A.
Dean of Business, Education, and Adjunct Faculty
mandrews@ncmich.edu
231-348-6812
Program Requirements & Suggested Course Sequences
Earn a bachelor's degree in Marketing from Northwood University!
Our exclusive "3+1" partnership with Northwood University ensures that students who study at North Central for three years can transfer to Northwood
to complete a Bachelor of Business Administration in Marketing in one year. Start here and save on your way to a bachelor's degree! LEARN MORE
Take the next step today!
Questions about which program will help you meet your career goals? Make an appointment with a North Central advisor to get started today! Call 231-348-6605.
Let's get started!
"My professors were caring and empowering. The smaller class sizes were perfect for me: I could engage as much as I wanted without feeling pressured or looked over. We did several group projects, which taught me how to work with others — a regular occurrence in marketing. We even did a real-world ad campaign with a local business as the customer."
Sarah George - Marketing Consultant & Strategist | Owner, Connective Consulting, LLC