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Marketing & Public Relations

Integrated Marketing Approach

An integrated marketing approach provides a common voice across all College interests. The task is to define North Central’s brand identity and get everyone speaking a common language. This requires total College engagement with a commitment to adopt and use College messaging at market touch points.


The College’s integrated marketing efforts are designed to incorporate three elements:

  1. The promotion and integration of North Central’s guiding principles

  2. The creation of marketing plans that support North Central’s strategic goals

  3. The utilization of North Central’s brand

Flow chart of Ccd's integrated marketing efforts