It's what matters!
North Central's marketing focuses on the core message that North Central Michigan College "matters" to each of its diverse stakeholder groups. Our tagline is, It's what matters.
The word "matters" is used as a pivot word: it remains the same throughout multiple applications of what comes before and after. For example:
The following list of words depicts some of its many varied applications:
WHAT MATTERS TO YOU? MATTERS. . .
GROWTH In your LIFE
OPPORTUNITIES In your CAREER
CHOICES For your COMMUNITY
KNOWLEDGE In your JOB
VALUE In your EDUCATION
INVOLVEMENT In your FAMILY
DEDICATION In your HOME
NORTH CENTRAL For your FUTURE
Initial iterations of this campaign focus on something that “matters” from the viewpoint of a stakeholder group or an individual. Future iterations will expand to include focus on the "It's" from the viewpoint of a stakeholder group or an individual.
The slogan “It’s what matters!” was added to the North Central logo, and is used in both internal and external communication.