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Marketing & Public Relations

North Central's Brand

The North Central brand is based on the essence, character, values and attributes that make up who we are, what we believe, and what distinguishes our College from among competing colleges. To accomplish this, we use verbal and/or pictorial “descriptors” that communicate the North Central brand.


brand descriptors

North Central is an inclusive, genuine community of faculty and staff who deliver education with purpose and understanding. There’s a sense of belonging in an environment that supports being true to ourselves and who we are becoming.

The following list represents the words that were identified as those which express the North Central character:

Image of a newspaper ad

sense of place                        human approach

personal discovery                 life impact

find yourself                             academic quality

balance matters                      personal

unpretentious                          welcoming

positive                                     life experiences

happy                                        journey

connected                                down-to-earth

engaged                                   hard-working

authentic                                  supportive

real world                                 opportunity

well-rounded                            hands-on learning


brand visuals

North Central’s brand is an embodiment of who we are and how we deliver higher education. It’s our commitment to bring education to the community, and make it come alive in a way that is meaningful to our students. At North Central we create an environment where people can learn and be successful – with a broad array of programs. Students take part in a vibrant education, of the highest quality, in one of the country’s most picturesque communities. This dynamic, hands-on, supportive culture enhances the quality of life for our students and the communities we serve., illustration, color selection and voice all contribute to the visual design supporting North Central’s identity.

North Central’s photography is characterized by a photojournalistic style that emphasizes being on a journey of personal discovery in one of the world’s most beautiful communities. The photography takes advantage of the lake and the light – both of which contribute to the feeling of magic for those who reside here. Whenever possible, photo and video are captured as activities actually occur. The style is based on liveliness and vibrancy that can be described by the use of movement versus static – the love of the outdoors alongside our cutting edge technology.


brand voice

The College’s voice is genuine, down-to-earth, confident, intelligent, caring, engaging, inclusive and welcoming. The tone, while warm, approachable and conversational in nature, changes based on the audience, topic and desired outcome.